Choosing the right business gifts
To build customer loyalty, reward your employees or show appreciation to your partners, gifts and promotional items can be very effective communication tools. To help you choose them, here are a few points to consider!
As the end of the year approaches, it is time to think about your business gifts! In a difficult economic environment where competition is increasingly fierce, it is more important than ever to build customer loyalty, reward good customers and attract new ones ... Whether promotional items or simple gifts, business gifts can play an important role in conveying a strong message to their recipients.
Classic gifts ... a safe choice!
If you are in doubt about what to give, let yourself be guided by tried and tested gifts: a bottle of wine, chocolates, flowers, gourmet baskets, champagne, agendas, pens, decorative items... These classic gifts will definitely be appreciated during the festive season! But to stand out from other companies, you need to emphasise the originality of the design, the quality of the products or the prestige of the brand.Another option are customisable products. Adorned with your company name and logo, they are a way to communicate your brand. Here again, you have a wide choice of materials. Choose objects that are useful in everyday life so that your contacts keep them around as often as possible: diaries, notebooks, mouse pads, calendars, mugs, USB keys, etc. For more information, consult MyBruneau.
Think also of high-tech items: optical mice, webcams, digital photo frames and MP3 players will delight the techies.
You are not familiar with your recipient's taste? Then why not give a gift voucher? They come in different types, so the recipient can choose what to do with them. A gourmet dinner for two, for example, for a wonderful evening of dining out. Something to please all gourmets!
Trendy gifts ... to surprise!
Offering a gift is also a golden opportunity to stand out and surprise your customers in a positive way! To make an impression, you can organise events and invite your partners to share an unforgettable experience with you. A kart race, a cooking workshop or a flight in a hot air balloon: memorable moments guaranteed!Be careful not to overdo it: bungee jumping off a bridge may not be to everyone's taste...
Otherwise, in these stressful and uncertain times, zen is the new rage! Massage, spa, weekend... Don't hesitate to offer a gift in the form of a moment of relaxation for your clients or suppliers... They will feel that they are being "pampered", that you are taking care of them, that you are concerned about their health and morale!
Are you hesitating in front of the many customisable items? Offer organic and natural business gifts! It's a way to differentiate yourself by communicating sustainable development: organic seeds, depolluting plants, 4-leaf clover, garden kits... You can find plenty of ideas on the internet!
Whatever you choose, don't forget your accompanying message! Ideally, you should include a small handwritten note to each client, but if you are running out of time, a signature will suffice.